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Program overview

Physician-led rapid weight loss for Californians.  Max Weight Loss has money back guarantee.  Lose 30-35 lbs in 3-4 months.  Guarenteed 

Max Weight Loss is a physician-run medical weight loss program serving patients across California, with a focused presence in Central California. We pair modern GLP injections with  other prescription support, hormone therapies (espically thyroid), nutrients and vitamins, with proven weight loss methods no one else has.  This program has been refined over the last 20 years and is unique.

Max Weight Loss is implemented in small group meetings to give you the most inexpensive weight loss program in the USA, with the best weight loss results anywhere.  We have the lowest price on GLP-1 semiglutide  anywhere.  Compounded in the USA, no foriegn "junk" semiglutide.  No weight loss program in America today gets the results of Max Weight Loss.

What makes the program different

Lose 30-35 lbs in 3-4 months or your money back.  What ever amount of weight you don't lose will be paid back.  No program in America gets these results or promises money back. 

Modern GLP therapies

We use GLP medications in a unique manner that gives unmatched results becuase we combine GLP meds synergistically with proven medications and hormones of the past 20 years.  Result:  Unmatched weight loss results.

Long-term strategy

We have the best weight maintenance program in America.  It is natural, practical, and maintains your weight better than anything you have tried.

Room for future details

This space is reserved for outcome timelines, support options, and new patient resources.

How the program works

A clear, physician-led path to fast, measurable progress

Our program combines modern GLP options and prescription support including 2 very safe time tested medications to amplify weight loss as needed.  Furthermore, using hormones to restore optimal health are essential in weight loss.  In this case, thyroid hormone (the energy hormone) is commonly needed.  Americans are epidemically low in thyroid hormone.  Why? Because our lifestyle causes thyroid deficiency with age.  Furthermore, thyroid blood testing cannot diagnose most thyroid deficiencies.  Patients have obvious symptoms of low thyroid (which are  being tired, fat, brain fog, cannot exercise, and more.)  But your doctor says your blood test is normal so you cannot be low in thyroid.  That is not true.  Your are low in thyroid and I will treat you.  (go to the thyroid page on this website(below) to fully understand hormone deficiency)  Why am I talking so much about thyroid hormone?  Because you cannot effectively lose weight or keep it off if you are low in thyroid hormone.  A major part of the epidemic obesity in America today is low thyroid.  Not fixing thyroid is dooming you to failure.  Finally, we uniquely use vitamins, minerals, and nutrientrs to support your weight loss.  Plus, very soon, protein peptide therapies will be available in standardized medical treatment programs, and most likely you will get them here first.

Step 01

Treatment

How the program works

The program is implemented in a group format of about 10 people.  After the initial visit, at each visit you answer a few questions on how you did the previous 6 weeks and get weighed.  I review this info for each of you.  Then i gave  a 5-8 min lecture educating you on successful weight loss and then eventually maintenance  living.  Then, question and answer time.  I will answer any questions you have.  Its very helpful.  But  during the question and answer session you will also start the check out process.  This is how it goes every 6 weeks.  Other programs see you every four weeks but that is not necessary.  You must be seen in the office.  It takes about 1 hour or less to do the group and check out.  Why not telemedicine?  Telemedicine weight loss programs are  a joke.  Too much is left out on telemedicine.  They are structured to fail for many reasons.   Here is one cause.  when you stop the GLP-1 medicines you will rebound with hunger that turns you into a "food whore".  Gaining 10 lbs in 2 weeks is common.  With Max, when you take a break from the losing cycle, I address the rebound phase with one or even 2 medications to stop the rebound and you will not eat like a food whore.              So how long can you do weight loss?  Most patients do weight loss for 3-6 months.  Then you take a break for 1 month or longer.  Its up to you.  Then, you restart a losing cycle again for 3-6 months.  But now, I have patients go up to 11 months straight.   Losing up to 100 lbs in that time.  No other plan can offer these results.  During the break cycle, you practice maintenance eating.  But more on that later                                                                

Step 02

Evaluation

Receive a physician-led evaluation & plan

 Even though it is a group approach your plan is taylored to your current medical situation and history.  Everyone fills out a short medical history form a physical exam is performed as needed.  Custom nutrition supplements are needed for every patient.  Nutrients alone account for 5-10% increase in weight loss.  Thyroid hormone is commonly needed for patients over 35 years alone is worth 15-20% of your weight loss as I mentioned above.  Plus low thyroid hormone is the main cause of patients inability to maintain weight loss.  The greatest metabolic cause of reoccurring weight gain is low thyroid.  But testosterone, estrogen, progesterone, and growth hormone analogs (protein peptides) can be used.  These hormones become more relevant with age.   These claims I am making are based on 20 years of weight loss experience and 25 years of hormone therapies.  Hence, money back quanrntee.  

Step 03

Treatment

Treatment GLP-1 and -2 therapies

Treatment GLP-1 and -2 therapies have changed the landscape of weight loss.  But after using them for nearly 3 years and watching the standard approach doctors are using here is my conclusion:  The standard medical use of glp's is taylored for doctors and the drug companies to make money, and not for your successful weight loss.  How many of you reading this have lost good weight on a glp and then just began to gain it back when you stopped taking it.  So what is the answer this problem?  Well, the doctor/drug company's answer is to do a maintenance dose of a glp to stop the weight gain.  Oh, what a great solution!  Why did'nt I think of that!  Now you are committed to taking an unecessary medicine for how long???  Forever!!  According to doctor/drug companies.  It is madness!  You have to learn how to maintain weight naturally (which you will with Max) so you don't need "fake drug therapies to be healthy".      Using glp's in conjunction with the other proven weight loss techniques of the last 20 years allows patients to do 11 months of continuous weight loss. Getting the best ever.  But none of the weight loss medications should NEVER BE USED TO MAINTAIN YOUR WEIGHT!  But doctors, pharmacists, drug companies are going to push the agenda of staying on the glp drugs because they are just "Koolaid".                                                                                       So back to how long can you use glp medications.    The glp meds generally work great for about 6 months.  You can continue after 6 months but generally you lose 1-3 lbs a month.  Not worth the money.  But at Max just about anyone can go 11 months with effective weight loss.  Why, because i combine the best of the last 20 years with the glp's to amplify the results.  In the last 2 years so many patients are getting to ideal body weight, not just a lesser "fat" weight.                                   Regarding the types of glp's.  Semiglutide, Trezepatide and retatrutide  I mostly use semiglutide because it is nearly one third the cost of trezepatide and retatrutide.   Trezepatide and retatrutide give you 10% more weight loss at best. Can you do math??!!  It is not worth it.   i have used semiglutide and trizepatide for years now, and it is just social media hype that trizepatide is way better than semiglutide.  However, I can get trizepatide cheaper than most clinics, but you are wasting your money.  Finally, there is a  social media lie that runs around that trizepatide and retatrutide have less side effects.  That is only true because doctors don't know how to give semiglutide without side effects.  You wont have that problem at Max.  Even if you are very sensitive to semiglutide we compensate with a great anti-nausea medication plus dosing semiglutide correctly.  This works  amazing when used  this way.  And generally you will not need any nausea medication after 1-2 months. 

Step 04

Progress

 Maintenance eating

Maintenance eating has been the bigger problem for weight loss over the last 65 years.  Americans have lost weight for 65 years just to gain it all back and even more.  People under 30 today are the fattest Americans in the history of our country.  That is because no one has come up with a practical plan that is healthy, maintains weight, and is natural.  No daily drugs or weekly shots needed to keep the weight off.  Until now.  I have spent 20 years working on this maintenance approach.  It works!  Is it easy? No No No!!  It will take you 2 years of trying to master maintenance.  But during that time you get more and more effecient at gaing weight back slower and slower.  Success is when you only need to see me for one month a year or less to get off 5-8 lbs that took you a whole year to gain.    The components of maintaining weight you will get when you come in the office to start your journey.                                                                          

Ready for your plan?

Book a consultation and get a clear, physician-led roadmap within days.

See pricing & appointments

Pricing & Appointments

Choose a medically guided path that fits your goals

Every plan is supervised by a physician and designed for fast, measurable progress. Final program details and pricing will be customized after your clinical evaluation and goals review.

Starting Program Costs

Initial visit, medication add-ons, and follow-up's are reviewed after your medical evaluation and goal-setting session.

First visit: $150, includes starting products for the basic program.  You can start with  the basic and add semiglutide later.

Semaglutide add-on: $110 for the first 6 weeks.  So it is $260 to start the advanced program with semaglutide. 

Follow-up visits are every 6 weeks: $105 per visit or $100 cash.  Semaglutide vials after the first vial are three times bigger and  last at least 3 months or more  and cost $170.

Cash or card only; no insurance accepted. Thyroid and other hormones are prescribed to your pharmacy and you pay them directly  (most insurance covers the hormones and if you are cash, the prices are reasonable).

Your program timeline, milestones, and medication options are finalized after the evaluation.

Call 559 793-1008 to start

Information about program costs

The basic program typically begins with 1–3 products to suppress appetite and support metabolism. Semaglutide is recommended but not essential.  That means you will still lose 25-35 lbs. in 3-4 months without semaglutide.

Semaglutide add-on:                  Semaglutide will supercharge your weight loss.  Your resuts will justify the cost which even with semiglutide  is still the most inexpensive plan in the USA.

There are 2 vitamins and 2 minerals that amplify weight loss and help energy.  I tell you the brands that work.  All name brand vitamins are junk.  They are made in china.  Even if it says made in USA they are lying.  One-a-day, centrum, and most ofthe rest are junk in my expierence. I promote 2 Ameerican vitamin  companies.  I am not part of these companies or paid by them in any way.  I use them because over the past 20 years their products get results for my patients.  

Start your program

Ongoing Support

Maintenance and optimization care

Details coming soon

   maintenance plan  ect

Adjustable support level

  • Medication adjustments and check-ins
  • Performance and habit coaching
  • Long-term metabolic health support
Ask about support

Educational Overview

Understanding Hormone Therapies

Hormone therapies are critical for long term health and wellness.  Humans can start to under produce hormones in there early thirties depending on genetics and lifestyle.  Thyroid, without a doubt, is the most common hormone to become clinically deficient for women/men by the mid thirties/forties.  That means you have the symptoms of low thyroid which are  (1)mentally tired for no good reason or (2) physically tired or both.  Your body is tired, you want to exercise but just cant make your body "go".  Your mind is tired, you want a nap in the afternoon at 35 years old!!!.  Not normal.   One or both of these symptoms are the main low thyroid symptoms.  Then "brain fog" is number (3) on the list.  You  just feel mentally slow or dumb especially in the afternoon.  Then there are other low thyroid symptoms:  constipation, hair falling out, feeling cold for no reason, cannot lose weight when dieting, and more.  If you have 2 of these symptoms or more, you need thyroid hormone replacement therapy.  Here is the problem.  Your blood test for thyroid will be normal 90% of the time.  So your doctor will  say that you cannot be low in thyroid because your blood test is normal.    That is crap!! Not true!! Medicine has been teaching us doctors the wrong hormone science for 60 years.  The belief that the blood level of a hormone reflects the tissue level (your body level) is FALSE!!!!!  There has never been one medical study in the history of medicine that showed the blood level of a hormone correlated with the tissue level of that hormone and also correlated with a specific set of symptoms at the time of the blood test (what I just said is a lot, read it again). So how does a doctor then correctly diagnose hormone deficiency?  Symptom analysis.   Here is the proof of this:  How many of you reading this have the low thyroid symptoms I listed above, and had your doctor say your blood test is fine, so go away you cannot be low in thyroid.  A lot of you, that's how many.  However,  for 60 years the doctors that ignored the blood test result and treated the patients symptoms anyway, those doctors get the results and  fix the patients energy problems.  I learned this 25 years ago from the doctors that came before me.  And now i get all the great results too.  Once a doctor starts treating patients symptoms that doctor never goes back to the failed blood test solution.  So in your weight loss journey with me, i will treat you if needed.  Hormone therapies are natural and good for you in every way.  It is a life changing experience to go from deficient thyroid to optimal thyroid.  Finally, hormone therapies are more complicated than i am saying here.  And blood testing is critical for treating hormone deficiencies, just not in diagnosing. I have just given you an  over simplified  but accurate explanation of complex metabolic reactions.                                               So Finally, to conclude, there are  reasons doctors are taught wrong.  Its not a conspiracy process to keep you fat and tired.    So here is one of many reasons why we doctors are taught wrong:  This is why low thyroid levels don't show up in the blood until you are severely deficit.(with exceptions)  We learned 60 years ago that high thyroid blood levels always correlate with high tissue levels and high thyroid symptoms.  That is true.    So then we assumed as doctors that since high blood levels meant high tissue levels, then normal blood levels meant normal tissue levels. But that was an assumption(without any medical science to back it up).  It implies then if you have normal blood levels then your tissue levels cannot be low.  So your low thyroid symptoms cannot be from low thyroid because your blood test for thyroid is normal.  But that is not true 90% of the time.  You are low in thyroid.  But doctors in this case just cannot get past the false belief about blood testing. So why don't low tissue levels of thyroid show up in the blood?  That is complex physiology and cell molecular biology.  But a simple answer that is accurate is just this:  The blood level of any hormone at any moment in time just partially represents the daily production of that hormone.  It does not represent the tissue level at that same moment in time when the blood test was drawn (again, a mouthful, read it again).   There is much more to this.  So if you love the medical science and details, go to Youtube  and search  "drdebunk". (that's me) you should see some of my videos come up.  Go to the channel and find the thyroid videos.   I  have a couple that explain this in more detail.                                       

What hormone therapies are

Hormone therapies are controlled by physicians because the main hormones are prescibed by physicians.  But hormone therpies are really natural.  Supplementing with hormones is good for you in every way when done correctly.  But doctors are licenced disease treaters and dont know how to use hormones for optimizing health.  This is why patients get so frustrated with the way the average doctor uses hormones.  Plus there are drug copy cat hormones and they should never be used.

Energy, metabolism, and wellness

Thyroid hormones can influence energy levels, appetite regulation, and metabolic efficiency.  80% of your perception of mental and physical energy is due to thyroid tissue levels.  This is why it is critical in weight management.

Why physician evaluation matters

A physician-led assessment helps rule out underlying conditions, interpret lab results correctly, and ensure treatment is safe. This approach protects long-term health while focusing on measurable progress.

Personalized treatment decisions

No two patients are the same. If hormone-related therapy is considered, it is tailored to your clinical profile, current medications, and weight-loss goals—with ongoing monitoring for accountability and safety.

Curious whether hormone-related treatment may fit your plan? Schedule a confidential consult to review options with our medical team.

Book an appointment

Physician Bio

Meet Dr. Martin Falappino, Founder of Max Weight Loss

A board-certified family practitioner with a focus on optimizing patients health,  Dr. Falappino approaches weight loss as one meaningful chapterof a broader lifelong plan to achieve optimum health at all decades of life

Credentials & Experience (placeholders)

  • Credentials: Board Certification in Family Practice
  • Clinical focus: Family Medicine, Preventive Care, Certified Wellness Coordinator
  • Practice location: Porterville, CA/ Telehealth

Personal Statement 

Americans have become epidemically fat!  Since 1960 we have become addicted to excessive carbs and no exercise.  You must learn to MASTER exercise and MASTER carb control to get weight off and then more importantly, keep it off.  That is what you will learn here.  

Professional portrait of a warm, approachable family physician in a modern clinic setting

Dr. [Full Name], [Credentials]

Family Medicine • Health Optimization • Weight Loss Care

Focus: Building lasting metabolic health, energy, and confidence through medical guidance and consistent accountability.

Space for future content

Add a longer biography, training highlights, or patient philosophy here when ready.

FAQ

Answers to common questions about Max Weight Loss

We keep everything clear, physician-guided, and tailored to your goals. If your question isn’t listed, our care team is happy to help during your consultation.

Who is the program designed for?

Adults in California who want medically supervised weight loss, accountability, and a structured plan. Your physician will review your history to confirm the program is appropriate for you.

What does “physician-run” mean?

Your care is led by a licensed physician who evaluates your health, oversees treatment decisions, and monitors progress. This ensures medical safety, personalization, and accountability.

Are GLP medications part of the program?

GLP medications may be prescribed when clinically appropriate. Your physician will review your needs and discuss options, benefits, and risks during your consultation.

How quickly will I see results?

Results vary based on medical history, adherence, and metabolism. We focus on safe, measurable progress and adjust the plan to support steady, sustainable change.

How do appointments work?

Start with a consultation to review goals and medical history. Follow-ups can be scheduled at intervals recommended by your physician to track progress and refine treatment.

How do I get started?

Book an appointment and complete a brief intake form. We’ll confirm eligibility and outline a plan tailored to your goals.

Still deciding?

Schedule a no-pressure consultation

Talk with our physician-led team about your goals, medication options, and a realistic timeline for progress.

What to bring

  • Recent lab work (if available)
  • Current medication list
  • Your target timeline and goals